whoami
Hi, I'm Charlie. I help brands get found, and build the odd thing on the side.
I've been building websites and helping build brands online for over 20 years, in New Zealand, Australia, the U.S. and China. Now I'm back in Auckland, working on search, AI answers and whatever I'm tinkering with this week.
ls ~/projects
Things I've built
TimeQuest
A daily history quiz where every answer is a date. Drag, zoom and drop a flag on the timeline.
QueryLens
Scores each part of a page for semantic and lexical relevance to your target keywords.
PiPVids
An iPhone app that films with your front and back cameras at once, or records your screen with your face in a picture-in-picture overlay.
ls ~/work
Day job
crossborder.digital/
Cross Border Digital
International SEO, GEO and digital PR. Getting brands found in search and AI answers in every market they sell into.
- intl seo
- geo
- digital pr
relevanceandintent.co.nz/
Relevance & Intent
Auckland agency for complex SEO, AI search and SEM projects. Deep technical experience, no BS.
- seo
- aeo
- sem
cat now.md
Outside of work you'll find me FaceTiming the kids, or planning my next adventure in the mountains on a board or a bike.
- location:
- Auckland, NZ
- previously:
- AU, US, CN
- off-grid:
- snowboard, MTB
- building:
- TimeQuest